In today’s digital era, social media has become an integral part of our daily lives, and business owners are using it strategically to expand their reach. Social Media Optimization (SMO) is the process of improving a business’s visibility through effective practices and strategies, driving traffic to the website via social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and more.
SMO provides businesses with opportunities to promote their brand effectively on social media in ways that appeal to users. It also helps businesses create more engaging content, enabling them to attract more customers and generate high-quality leads.
